We Create Value
Hotels are the most unique asset class in commercial real estate, in that operations can have an asymmetrical impact on values of the underlying real estate. Simply put, we create value for every asset we operate.
Gone are the days of “Set it and Forget it” when managing daily rates. The model has changed and pricing is dynamic, constantly shifting throughout the day. While we use automated algorithms to forecast and set pricing strategy, there is still no substitute for human intuition. We analyze rates daily, have weekly revenue management meetings, and override pricing models as needed to ensure we are always priced appropriately, and act aggressively when the opportunity presents itself.
Sales & Marketing
Local sales efforts are more important than ever, and we ensure each of our hotels has an active backyard sales presence. Our sales efforts are not defined solely by annual marketing plans and SWOT analysis, but rather they are a result of continuous collaboration amongst the sales, management, and above property teams. Our sales teams also actively engage with revenue management to ensure we are all aligned to meet our top line revenue expectations.
We have centralized accounting with daily and monthly reporting. We keep a financial pulse of each property by reviewing and critiquing P&L’s on a monthly basis to ensure cost controls and bottom line expectations are met. We have automated systems in place to minimize the reporting burden of our general managers, so they can focus on what they do best, running great hotels!
Our policies and procedures ensure standardization and accountability at our hotels. We provide support, payroll, and benefits administration to our on site teams. Our strong culture of empowerment and decentralized decision making help attract and retain talented employees, which in turn leads to happy guests.